35 Years of Pioneering Parent Care In The CRD

From March 1990 to June 2025, a series of evolving perinatal counselling programs delivered mental health care and support to thousands of new and expecting moms and their partners—helping them navigate mental health challenges in the most transformative time of life.

Young 1990s family with mom, children, and newborn

A GENERATIONAL Legacy OF Mental Wellness for Parents and Families

This pioneering counselling access program has ended. But it leaves Greater Victoria with a generational legacy of improved mental wellness and resilience–and it offers BC a proven blueprint for expanding access provincewide.

An Evolution In Service Delivery Models

1990s

Program Inception

2000s

Early Expansion

2010s

Public Health Partnership

2020s

Private Network Development

A Community That Refused to Let Parents Face Mental Health Challenges Alone

In 1990, something unprecedented began in the Victoria area. Community leaders decided that no new parent should struggle with depression, anxiety, or overwhelming life changes without support. This original vision has been actively pursued for 35 years. It has resulted in a mental health safety net that has helped thousands of families keep healthy and growing despite the challenges of early parenthood.

But for the first time since the 1980s, this mental health safety net no longer exists in Victoria and the CRD

From Postpartum Program to Perinatal Network

1990 – 1999
Founding of Community Based program
Joan Wale, RSW, launches groundbreaking counselling program.
First postpartum counselling program known in BC.
Community-based care is established.
Sustained by the Queen Alexandra Centre for Children’s Health.
1999 – 2004
Early Expansion
Traci McGee joins Postpartum Support Program as 2nd counsellor.
Initiation of postpartum support groups to serve more families.
2004 – 2014
Early Changes
Traci McGee, RMFT, RCC, becomes program leader.
Intake coordinator joins to improve timely service access.
Linda Lange, BCATR, joins to provide postpartum loss counselling.
Public Health Nurses at Island Health take on the support groups.
The postpartum program returns to individual counselling only.
2014-2020
PUBLIC-PRIVATE HEALTH PARTNERSHIP
Program funding and administration shifs to Island Health.
Island Health contemplates ways to expand across its region
Island Health cut funding in half in 2019, and fully in 2020.
2020 – 2025
INNOVATION UNDER SERVICE PRESSURE
Private foundation steps in after public funding cuts announced.
Funding administration by South Island Primary Care Society.
Service expands to include pregnant moms, partners, and couples.
Team-based model gets traction with up to five clinicians.
Growth in referrals from doctors and midwives outpaces funding.
Expired funding ends 35 years of free counselling for parents.
Since 2025
New PRIVATE NETWORK MODEL
The CRD Perinatal Counselling Network is launched
Priviate counselling is offered for a range of rates
Traci’s spouse, Michael, becomes the new intake coordinator.
Perinatal interns join the network of registred counsellors.
With the interns, low cost perinatal counselling is introduced.
Advocacy begins for universal access to perinatal counselling.

Add an overline text

Two Visionary Leaders. Decades of Dedicated Care for Parents.

Ogden point lighthouse and breakwater facing ocean and sunset

Joan Wale, RSW

Program Founder and Leader: 1990-2004

  • Pioneering social worker who saw an unmet need
  • Created the template for community-based perinatal support
  • Established 35-year legacy of maternal mental health care

Traci McGee, RMFT, RCC

Program Innovator and Leader: 2004 to Present

  • Evolved program to meet changing community needs
  • Built collaborative care model still serving families today
  • Certified perinatal mental health professional (PMH-C)
Island Perinatal Counselling Program Historical picture of younger Traci McGee in 2003 standing on driftwood with high tide in Cadboro Bay, Saanich
Steady, long Term impact

What 35 Years of Care Achieved

Local Families Served
Families Served Per Year
Cost to Families
BC Municipalities Served

Impact Across Greater Victoria

Why This History Matters Now

Two parents silhoetted looking at school chalkboard

When funding expired in June 2025, parents and families in Greater Victoria lost something that cannot be replaced.

Parents facing perinatal mental health challenges now confront barriers not seen since the 1980s.

The CRD Perinatal Counselling Network continues the mission through fee-for-service care, but many families can no longer access the support they need. Our care coordinator speaks weekly with parents who are either struggling to afford counselling or going without care entirely

Glowing lightbulb hanging in school classroom with chalkboard and stacks of books

What We’ve Learned

Sustainable, universal access requires public health investment. Thirty-five years proved that community-based, specialized perinatal care works. Now we need policy makers to ensure it’s available for the next 35 years.